About us

Etica is more than a collection of elegant pieces – it’s all the elements for a beautiful life. Or, more specifically, the elements that have helped Juan Maiz Casas create his version of a beautiful life.

Although it may be a natural extension of his eye for detail and design, with Etica Juan weaves in his life story, his history and his love for the country where he was born: Argentina. With a strong influence from the Patagonia region and inspired by time spent in Europe, each of his chosen pieces are handmade to the highest standards using archetypal Argentinian textiles and materials, and each is rich in history – both personal and geographical.

With Etica, Juan creates elements for a beautiful life. And we invite you to craft that life for yourself too.